ABC JEWELLERY
MISSION STATEMENT
With a passion for jewellery Carol Murray jewellery designer’s goal for every project is to encapsulate and exceed her client’s expectations using the finest cut Diamonds, Gem stones and fine metals.
ABC does not believe in supporting Diamonds and fine Gem manufacturers that practice exploiting native workers.
Our desire is to make a difference to Humanity, serve a high purpose and in doing so enforce a “Spirit of Excellence” in the work, production and service we provide.
We stand by our products and services with the belief that we have done the best that we bring to life the wishes and desires of our clients and that our clients with the service and the designs they receive will not overlook referring the people who mean the most to them.
From a simple chain to an elaborate necklace; an everyday dress ring to an everlasting engagement ring or delicate earrings to strands of pearls; let our master jewellers create a special piece for you. And why hide your old jewellery when we can remodel it for you?
WE SPECIALISE IN:
• 18 ct & 9ct Italian and handmade chains, bracelets, earrings & charms
• Handmade engagement and dress rings
• Handmade designer pieces
• Diamonds - loose or set
• Gemstones
• Remodelling and repairs
• Valuations
• Free cleaning
• Lay-by and duty free

“The Making of Memories”
JOIN OUR EXCLUSIVE GOLD CLUB
At ABC we believe in rewarding our loyal customers. That’s why we offer free membership to our exclusive Gold Club - where you’ll receive VIP privileges. To join, simply
call us or fill out the
Gold Club membership form.
Some of the benefits you’ll enjoy are:
• Exclusive products at membership prices
• Minimum 30% discount on jewellery prices
• Minimum 30% discount on jewellery repairs & remodelling
• Minimum 30% discount on handmade jewellery
• Minimum 30% discount on valuations
• Minimum 30% discount on diamond, gemstone and pearl jewellery
• Free jewellery cleaning
• Exclusive ABC newsletters.
BRILLIANT DIAMONDS
Diamonds symbolise our deepest love and honour our most lasting commitments. The hardest gemstones known to us, diamonds are cut to lure light into the gem. Each polished facet acts like a tiny mirror, catching light and reflecting it out as sparkling brilliance. Diamonds can be cut into many shapes such as the well-known round, pear or marquise, as well as newer cuts, such as the flower.
Each diamond has a character of its own, and now, Western Australia produces some of the world’s most unique pink diamonds.
A diamond’s value is determined by its carat weight, clarity, colour and cut.
Available at wholesale prices, ABC diamonds are of the finest quality. To make sure your diamond is the perfect one for you, we’ll show you a selection of loose stones before you choose your ring setting. This way you can examine it closely and once chosen, it’s sent to an independent valuer before being set. You’ll have a fitting before our master jewellers craft your ring and once it’s finished, we send it back to the independent valuer for a final valuation.
DIAMOND – THE 4 C’s
A diamond’s value is determined in terms of the 4 C’s - Carat Weight, Clarity, Colour and Cut.



